Jules of the Earth

Crafted By The Moon, Tested On Friends, Blessed By Charlie Kitten

Meet Jules

Witch in Boots

Herbal alchemist. Chaos with a compass.

So. You found me.

Was it fate, a wandering click, or something older nudging you by the ribs? Doesn't matter. You're here — and that means something. I'm Jules, the hands and heartbeat behind Jules of the Earth. Maker of potions. Keeper of plants. Occasional negotiator with chickens.

Where I Live, the Wind Has Opinions

I'm rooted in a tiny East Yorkshire village where the hedgerows gossip and the weather likes to test your character before breakfast. My degree is in Herbal Medicine, but the real education began long before any classroom — in gardens, hedgerows, and the quiet conversation between a woman and her plants.

The land here roots me. The plants instruct me. And something older walks beside me every time I step outside with a basket. This isn't where I ended up. It's where I was always going.

Crafted With Fire, Not Frosting

What I make isn't polite skincare. It isn't pastel promises or corporate poetry. It's ritual disguised as moisturiser. Formulas rooted in plant science and stirred with defiance. Intention thick enough to feel when you open the jar.

Every product here has been made by these hands, in this place, with ingredients I trust. Nothing enters a formula because it's fashionable. Everything earns its place or it doesn't get in.

More Than a Brand. More Than a Shop.

This is a sanctuary for the feral-hearted. A home for the ones who don't fit neatly into the boxes the world keeps insisting on. So whether you're here for potions, stories, spellwork, or because you sensed there was a woman in Yorkshire who would actually understand — you're welcome here.

Welcome to the mud and magick. Welcome to the truth. Welcome home.

Love, Jules (and the whole bloody unruly entourage)

The Unhinged, Uncontainable, and Unquestionable Legends of JOTE

Some businesses have mascots. Jules of the Earth has forces of nature.They don't just exist within JOTE — they run the place, dictate the energy, and occasionally destroy the lawn.

Charlie Kitten — Guardian of the Realm

The Overseer

Charlie Kitten

Guardian of the Realm. Energy Bouncer. Enforcer of Naps.

Charlie Kitten is not just a cat. He is the Watcher, the silent judge of all who enter JOTE's domain.He doesn't waste words — his stare is enough. If you're deemed worthy, you may receive a head bump. If not? You'll feel the weight of his disdainful silence for eternity.

  • Key Contributions Ensuring Jules gets regular breaks (by sitting on her lap and refusing to move).
  • Special Skills Energy reading, telepathic guilt-tripping, shutting down nonsense with a single look.
  • Work Ethic Questionable. May be bribed with dreamies.
Houdini — Destroyer of Lawns

The Escape Artist

Houdini

Chaos Incarnate. Feathered Houdini Act. Destroyer of Lawns.

True to her name, Houdini does not believe in rules, enclosures, or the concept of containment. She has been clipped. She has been fenced in. And yet, she goes where she pleases.

But don't mistake her relentless independencefor disloyalty. Houdini doesn't leave — she just likes knowing she can. And when Jules asks her to stay put? She does. Because freedom means nothing without choice.

  • Key Contributions Lawn aeration (some may call it destruction).
  • Special Skills Impossible escapes. Respecting Jules only when she feels like it.
  • Work Ethic Absolute shit. Works only for treats and personal amusement.
Sirius — the Eternal Guardian✦

The Eternal Guardian

Sirius

Heart & Soul of JOTE. Patron Saint of Stinky Dogs.

Though she may no longer walk this world, Sirius is still here. She is woven into the fabric of JOTE, into every creation, every moment, every soft whisper of love and devotion that lingers in the air.

And, of course, in her own range — Sirius Stinky Dog. Because some legacies deserve to be honoured properly.

Sirius was Jules' shadow, her protector, her constant. She loved deeply, ruled kindly, and smelled like absolute hell when wet.

  • Key Contributions Unconditional love, unwavering presence, the best cuddles in the universe.
  • Special Skills Watching over Jules from the other side. Making sure she never walks alone.
  • Work Ethic Flawless. Would do anything for Jules. Still does.
Rosey — the Daemon and Teacher✦

The Daemon & Teacher

Rosey

The One Who Started It All. Plant Whisperer. Compass.

Rosey wasn't just a dog. She was Jules' daemon— the external soul made visible. When her arthritis flared, she'd wander into the garden and choose her own medicine. Not luck. Not coincidence. A creature in conversation with the plants.

Watching her, Jules understood something she couldn't yet name: the body knows.We just have to learn to listen. Rosey didn't just shape JOTE. She is JOTE.

  • Key Contributions Teaching Jules that plants are medicine. Starting everything.
  • Special Skills Self-medicating with precision. Knowing things before Jules did.
  • Work Ethic Devoted. Always. The original heart of this place.

JOTE is not just a business. It is a world. And these legends? They are woven into its story forever.

🎓BSc Herbal Medicine
🌿Clinical Herbalist
⚗Handmade since 2011
🐾Familiar: Charlie Kitten
🌍Based in East Yorkshire
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